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Talks to
Mark Foster
about CONDIT seminar series and Summer Warehouse Sale LISTEN
NOW!
More about Mark Foster, the power behind the CONDIT success (that means so much for Colorado firms) in these challenging economic times.
Mark reminds us that some of the greatest success stories were born during our most challenging times.
When we last spoke with Mark he was off to Harvard for more marketing training. His philosophy is instilled in continuous learning which he brings to the CONDIT client.
Meet
Katharine Frederick, CTSM, Market ROI Group,
has been
a dedicated marketing professional for over 20 years on both the vendor
and client side of the marketing industry. Her background in fine art
and advertising brings an inventiveness and practical working knowledge
to every consulting project.
Reserve
your place at the July 29th educational sessions and Condit Warehouse
Sale. The first seminar begins at 9:00am.
Full day of educational sessions and phenominal 60 to 70% of Warehouse
Sale - and Lunch is on Mark! It's all FREE!
Our Summer Warehouse
Sale is right around the corner
(July 29th from 9:00 am to 5:00 pm) and the Condit facilities are busy
getting ready for the big day.
Condit understands how to balance your marketing requirements against the reality of your budget and assist you in evaluating the option of a restored vs. a new exhibit.
Be sure to reserve a place to attend the Condit-sponsored educational sessions during our Warehouse Sale. We've hired Katharine Frederick, an Exhibitor Show veteran speaker and expert in the exhibit marketing industry to share her insight and knowledge to give you the edge with your program. Read more below and sign up for the two sessions presented that day.
Feeling the squeeze of a limited budget and faced with the challenge of improving the effectiveness of your tradeshow program, it's time to evaluate your options.
Is Restored Right
for You?
One option to consider that offers great value and cost-savings is the
purchase of a restored exhibit property. With restored exhibits, you can:
- Make a big impact on a small budget. According to Exhibitor magazine's 2001 Reader Survey, second owners of used exhibit properties can typically save 50 percent to 75 percent compared to the cost of building new.
- Make it your own.
With the guidance and expertise of your exhibit house, you can achieve
a brand new tradeshow image using a restored display. The addition of
2 or 3 customized pieces can make your property look entirely new.
Make over the structure. Fabrics, laminates and paint are not only ways to resurface the exhibit, but they are also materials that preserve your display without breaking the bank. For more cost-effective solutions Ask yourself these questions:
- Did I accomplish my stated objectives? (i.e. # of new leads)
- Was my booth competitive?
- Can attribute new business to my refurbished booth?
- Can I effectively measure my ROI on the exhibit booth? (i.e. leads were up 25% this year with a refurbished booth)
New to trade shows? Jump start your learning curve with this fast-paced session. These trade show basics are perfect for rookies with less than one year's experience or a veteran looking for some new ideas. You'll acquire valuable insight into managing the entire cycle of a trade show that will reduce your frustration and save you time in the process.
Learn the trade show basics for:
- Setting goals and objectives
- Determine your audience size
- Learn how to build your booth to meet your audience
- Communicate with your show team
- Understanding Show Services
- Installing and dismantling your exhibit
- Budgeting basics
The key to thriving in the trade show business is measuring the return on your budget. This interactive session provides insight, and knowledge to make informed decisions about your trade show program.
You'll learn:
- Measurement fundamentals
- How to create more effective marketing objectives
- How to add non-selling objectives to your reports
- How to use and communicate show results with your team
Katharine Frederick, CTSM, has been a dedicated marketing professional for over 20 years on both the vendor and client side of the marketing industry. Her background in fine art and advertising brings an inventiveness and practical working knowledge to every consulting project.
Always keeping overall
goals in mind, she works at every level, from strategic to tactical, and
creates integrated marketing programs that focus on increasing effectiveness
and performance.
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