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Expert advice for managing social media
Kate Matsudaira, Founder, popforms enclosure-voice 1126_ 12/12/11 - Today Lucy Sanders, CEO for the National Center for Women and Information Technology or NCWIT along with Larry Nelson, Director of w3w3® Media Network are interviewing Clara Shih the best selling author of The Facebook Era and founder/CEO of Sequoia-backed Hearsay Social, one of the fastest-growing and most exciting technology companies in Silicon Valley. Clara is a renowned social media authority and technology leader whose New York Times-featured book has been translated into nine languages and is used as a textbook at Harvard Business School. Hearsay Social develops social media software to enable large franchise brands to create, measure and distribute content out to local reps, agents, and franchisees' Facebook or Twitter pages. Consider insurance agents, financial advisors, coffee houses or restaurant chains. They are part of important corporate brands, but what makes them thrive are local relationships. Social media can help, but it needs to be managed in a way that supports the brand, customer satisfaction and hence the business bottom line. Our listeners are familiar with “customer relationship management” for businesses this is something like, social media relationship management. In 2007, Clara created the first business application on Facebook and subsequently authored the New York Times-featured best selling book The Facebook Era, which has sold over 21,000 copies worldwide. Previously, Clara was a marketing executive at, and held technology and product positions at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Social-Loco, American Marketing Association, Toronto TechWeek, and Social Ad Summit. There are a number of learning points for entrepreneurs and leaders offered by Clara...listen for more...
RELATED LINKS: Hearsay Social || Find Clara on Facebook || and Twitter @clarashih || NCWIT Home || NCWIT Practice || NCWIT Blog || Heroes Channel || Why Facebook Matters for B2B || KEYWORDS: Clara Shih, Hearsay Social, National Center for Women in Technology, Lucy Sanders, NCWIT, Entrepreneurs, The Facebook Era, Facebook, Twitter, Social Media, - bytes=152933443
LISTEN TO: Clara Shih, Founder/CEO, Hearsay Social

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