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Building your business marketing strategy and development
1096_ 10/17/11 -
We're going to be talking about marketing, strategy and development today; we're here in the downtown Boulder office of Slice of Lime with Kevin Menzie, CEO-Founder and Daniel Feld the COO and Partner. Slice of Lime bills themselves as a web strategy, design and development company, and they've been around for ten years. Their focus is on creating results oriented marketing websites as well as user interface designs for web and mobile applications. "Across all of that there is always a focus on strategy", said Kevin Menzie. Before jumping into the design of a client's project, Kevin tells us they spend time thinking about the target audience of their client's project; the goals they want to achieve with the project and planning around those objectives before getting into design. When developing your website, there are some common mistakes to avoid. Don't gloss over determining your target market - that should be step number one. It doesn't make sense to focus on the visual, but occasionally clients will start with a technology they want to use to drive the site, or focus on another site that they like but isn't relevant to their target audience. So, it is a mistake to jump right into the visual, in to the wiz-bang technical stuff without knowing who you're trying to speak to with the web site. Know what it is you want to achieve, do you want the user to buy something, fill out a form and collect information, to drive leads? "Without considering all of that stuff first and planning what the structure of the web site should be to achieve those goals, you'll probably miss the mark. And, that's the most common mistake that we see." said Kevin. Apparently there are a lot of common mistakes being made as Daniel Feld added. "Another mistake is trying to do too much with the content, actually getting too much content to too many different audiences. You have about three to five seconds to make an impression on the web site." Either people understand what you do, and sell, and offer and they want to engage and dig in more, or... Daniel points out that it is a science of refinement and being strategic about who you're communicating to. Edit, be purposeful with your content, your imagery and make sure there is a call to action. Listen now...
Related Links:
Slice of Lime ||
Software Channel ||
Entrepreneurs Channel ||
Podcasting Directory ||
Keywords: Kevin Menzie, Daniel Feld, Slice of Lime, Marketing Strategy, Websites, Science
of Refinement, Target Audience, Wiz-Bang Technical stuff - bytes=9280264 Listen to: Kevin Menzie & Dan Feld, Slice of Lime
Leonard Nimoy and Star Trek come to Colorado
832_ 4/26/10 -
At the 26th National Space Symposium, Larry and Pat had an opportunity
to have a discussion with Leonard Nimoy of Star Trek fame. But Nimoy is so much more than that. They decided to talk about other topics that help us learn more about him and what has shaped his character over the past 79 years as well as understanding his hot buttons. We started out by reflecting on some poetry Leonard read as 'whale song' was heard in the background...that was decades ago but it opened up insights to his current interests and concerns. When asked, Is there something businesses can do to motivate children?" His reply was an ouch. "I'm not a sociologist, I'm not a businessman, I can't speak intelligently about that. I'll tell you what I am concerned about; I'm concerned about how much television kids watch that is not uplifting, or educational or inspiring in any way. It's all about celebrity, and if you're celebrity, come and tell us about your celebrity. What have you accomplished? I'm a celebrity - I'm famous for having a lot of children, so I want a TV show - It's crazy. What we have descended to in our education, it's crazy! It's really sad, I could go on about that, I'm not going to." He had a great deal to say about advice he would give to someone following his career path. "The biggest fantasy, myth about my work, about being an actor is people who think a look will get you somewhere, be at the right place and time, that kind of thing - luck plays a big role, but I never believed that, not even as a teenager...Education, it's all about education. Learn, learn, learn and devote yourself to a profession. Be professional about it." Larry asked, "Do you feel the U.S. is losing its position in terms of space?" Leonard replied, "Yes, I don't know to what degree this is true. I don't want to be an alarmist about this, but I do think we've got some work to do." We did end with a Vulcan salute. Listen for much, much more... Related Links:
Space Technology Hall of Fame® ||
National Space Symposium ||
Space Foundation ||
More About Nimoy ||
Nimoy and Nelson ||
Space Symposium PHOTOS ||
Keywords: Leonard Nimoy, Star Trek, Spock, Vulcan, National Space Symposium,
Space Foundation, Education, Douglas S. Morrow Public Outreach Award 4/26/10 Chnl: News bytes: 5458968
LISTEN to Leonard Nimoy, aka Mr. Spock
Find a way to align yourself to the current circumstances
1091_ 10/10/11 -
We first interviewed Kevin Price, CEO and President of AccuCode, back in the early 2000s. He's built a winning team and a great organization, gone through all sorts of challenges and has really done super well. Their catch phrase is 'Technology at the speed of business' and they have won the prestigious honor of Colorado Companies to Watch award for 2011. Kevin said, "We're pretty diversified" with seven different business units, three SaaS products and two different managed service business units. And they are [still] one of the largest value added resellers and integrators of industrial mobile computing and automated data collection technology in North America. Larry recalled Kevin was a leader in the early RFID development environment. Kevin said when he got started, "Bar code scanners were $2,000 a piece and now, they go for about $50 to $75. And/but now we ship them by the pallet full instead of two at a time." AccuCode supports small and really huge organizations, Larry asked Kevin, "What do you see today as some of the biggest challenges organizations are facing today?" Kevin's reply, "At the moment, I think, the misconduct of our government and the associated fiscal irresponsibility that goes along with it, that represents the biggest risk to every business in the U.S. right now. I don't know how quickly that will get resolved, but it is what it is.We actually love recessions. During recessions, resources get cheap; as I like to tell our employees, it's really easy to ignore inefficiency when you're growing and profitable. But when you're shrinking - losing money, efficiency becomes paramount and people become receptive to change. We at AccuCode are change agents. Our job is to go in and drive efficiency through application of technology and so these are fairly favorable times for us. Cloud computing and mobility are going to impact every industry, every vertical on the planet over the next decade." Kevin goes onto offering more timely advice...listen for more...
Related Links:
AccuCode ||
Colorado Companies to Watch ||
Colorado Companies to Watch Channel ||
PodCast Directory ||
Gala Event ||
Keywords: Kevin Price, AccuCode, Edward Lowe Foundation, Colorado Companies to Watch,
Gala Event, COCTW, Second Stage Companies, Colorado Office of Economic Development and International Trade, RFID, Bar Code Scanners, SaaS,
Cloud - bytes=6061560 Listen to: Kevin Price, CEO/President, AccuCode
We have to respect both ends of the spectrum
1093_ 10/10/11 -
She is well known to the w3w3® Colorado audience as past president of ACG Denver, but Kathleen Quinn Votaw is also the CEO of TalenTrust, a unique, local recruitment firm - Kathleen has 25 years in this space. At TalenTrust, they help small and mid sized companies attract the very best people so they can grow their companies to the next level, using a very unique methodology that is not out there in the recruitment universe. At w3w3.com, we regularly receive the TalenTrust Newsletter and the last issue was a great reminder for those firms looking to hire new employees, as well as the rest of us. The Newsletter talked about ‘respect’. Kathleen said, "Sometimes, not intentionally, there is a lack of respect in the candidate process. Candidates are also looking for the right culture to join, so respect during the candidate process is key. Then once you actually hire someone, treating your team with dignity and respect is of the utmost importance." Kathleen points out that they're fortunate to deal with the clients, the firms needing to acquire talent, and then they have another whole group - business people that we serve and those are our candidates. We asked Kathleen what prompted her to write about this subject. She offered an example of a company that approached the recruiting process in an arrogant manner. You know, 'who are you and what value will you add to the company?' and didn't provide any opportunity for the candidate to understand what value the company would bring to them. Kathleen said, "As we continue to change as a culture, we have to respect both ends of the spectrum, the employer and the potential employee. When you're building those relationships you must know that all relationships begin and end with respect." You can find more articles on the TalenTrust web site that focus on hiring for character first and competency second. Check this out...
Related Links:
TalenTrust ||
ACG Denver ||
ACG Denver Channel ||
Mastering Change ||
Keywords: Kathleen Quinn Votaw, TalenTrust, Respect, ACG Denver, Recruitment Firm,
Candidate, Character, Competency - bytes=3661639 Listen to: Kathleen Quinn Votaw, TalenTrust
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Residential energy efficiency and conservation service
1095_ 10/17/11 -
We're talking with another winner of the 50 Colorado Companies to Watch 2011 program, Steve Byer, CEO of Energy Logic. Energy Logic is a residential energy efficiency and conservation services company which covers a lot of ground. They work with a really broad spectrum of clients from individual home owners all the way up to large utility companies. That includes doing things like energy audits of single homes to running programs for the utilities. They work with lots of home builders and they train people into the industry through one of their divisions. As well they have another division developing software for the industry.Steve deals with a wide variety of businesses and people, Larry wondered from Steve's point of view, in light of what we've been through, what advice would he give to business owners and leaders today? Steve said he was lucky to do a speaker thing at UNC every semester or so and one of the things that he tells the students there, every time, "The thing that I needed to learn most was to understand my books. That may not be the most exciting thing, but understanding our numbers and our books has been vital to our being able to weather the storms of this economy. Being able to understand the metrics and the numbers has been very critical for me." Energy Logic has been in business since 2006, it is the product of a merger between Steve and his wife's company and their business partner Robby Schwarz's company. This month Energy Logic has three new, major initiatives. The first is a software that EnergyLogic is part of a team on, their part being technical support, customer service, sales and marketing. The software called 'Optimizer' is an energy analysis/energy auditing software. The second initiative is an evolutionary step in a sense (from their Energy Professional Services Division) they are launching the Energy Logic Academy. Here they've pooled their intelligence (from their training division along with their experience in the field and experience with the various sectors) into an eLearning environment. The third initiative...Listen for more...
Related Links:
Energy Logic ||
Colorado Companies to Watch ||
Colorado Companies to Watch Channel ||
Top 50 Companies to Watch ||
Gala Event ||
Keywords: Steve Byer, Energy Logic, Edward Lowe Foundation, Colorado Companies to Watch,
Gala Event, COCTW, Second Stage Companies, Colorado Office of Economic Development and International Trade, Energy Efficiency, Optimizer
bytes=7328394 Listen to: Steve Byer, CEO, Energy Logic - CCTW
534_
Change Is Not an Event, It Is an Ongoing Process (the Same is true with Chaos) Mastering change is one of Pat and Larry Nelson's favorite topics. There's a good reason. They have lived in and owned businesses in five foreign countries stretching from Norway to Australia. They are truly serial entrepreneurs as they have started more than a dozen companies. Some were extremely successful and others learning experiences. One thing that was true in every situation were the rushing changes. At times they were victims and others they were victors. Larry has conducted seminars for numerous companies both large and small, public and private sectors, in dozen countries, on the subject of 'Mastering Change in the Midst of Chaos'. In this recorded discussion Larry and Pat discuss the 'Six Truths About Change'. The topic includes; Resistance, Involvement, Making Losers, Vision, Benefits, and Follow up. Like the Nelsons say, "Master Change Before It Masters You." Listen now... Related Links:
Beyond the Trends ||
3-Filters ||
Mastering Change ||
Free Newsletter ||
Keywords: Mastering Change, Chaos, Pat and Larry Nelson, Involvement,
Making Losers, Vision, Benefits, Follow up > Bytes: 8472349 LISTEN to Pat & Larry Nelson, Inst. for Change Research
Middle market M&A dealmakers and business leaders
1090_ 10/10/11 -
The Association for Corporate Growth (ACG) Denver, the premier community for middle market M&A dealmakers and business leaders, is proud to announce that Todd Roebken, Managing Director with Jones Lang LaSalle, has been selected as President of the Denver chapter. Mr. Roebken’s two-year term began September 1, 2011. At the October ACG Denver meeting, we cornered Todd, Dave Mead [past president], and [immediate past president] Kathleen Quinn Votaw. We asked for an overview of their companies and what they do. Dave Mead is president of the Mead Consulting Group a lower/middle market consulting and advisory services firm helping companies with strategic execution, profitability and cash flow and adding value for exit. They are celebrating their 30th year in business this year. They have 42 senior consultants focused on Colorado headquartered companies. Kathleen Quinn Votaw is the CEO of TalenTrust, a unique recruitment firm that helps companies get to their next level of growth by attracting the right people. For the past eight years, Todd has been an active member of ACG Denver. He said, “ACG Denver is the region’s foremost organization for companies seeking to grow organically or through M&A. Even during the downturn, ACG Denver grew in membership, which is a testament to the people in this organization who are dedicated to helping area businesses grow. I look forward to the next two years, which is when I believe we will see some aggressive growth in this region.” . Founded in 1954, the Association for Corporate Growth (ACG) is a global association for professionals involved in corporate growth, corporate development, and mergers and acquisitions. Today ACG stands at more than 12,000 members from corporations, private equity, finance, and professional service firms representing Fortune 500, Fortune 1000, FTSE 100, and mid-market companies in 53 chapters in North America and Europe. ACG-Denver was awarded Chapter of the Year in 2007...Hear them in their own words......
Related Links:
ACG Denver ||
Mead Consulting Group ||
TalenTrust ||
Jones Lang LaSalle US ||
M&A Channel ||
Keywords: Keywords: Todd Roebken, Kathleen Quinn Votaw, Dave Mead, ACG Denver, Mead
Consulting Group, Talentrust, Jones Lang LaSalle, M&A, Denver, Association for Corporate Growth - bytes=6076607 Listen to: Todd Roebken, Kathleen Q Votaw, Dave Mead
Whatever you give out you get back 10 fold
1092_ 10/10/11 -
The Second Annual un-conference - Product Camp is coming up on October 29th. Wondering what a non-conference is? It is your opportunity to develop the agenda and create the value of the program to coincide directly with your own needs, extend your network, and get as much out of the conference as you put into it! We spoke with Larry McKeogh and Michael Jones the creators of this unusual, no fee, interesting event that draws a few hundred folks from up and down the front range. Larry McKeogh is a product manager, which means he takes products and creates the best possibilities for them in the market place. Michael Jones says he's sort of a product manager and the vice president of a startup in Boulder - they make manufacturing equipment. And Michael added, "Because we are small, I clean bathrooms and do everything else at the same time." Larry asked one of his favorite questions for business leaders, "What are the biggest challenges people, leaders and organizations are facing in this economic environment?" From Larry McKeogh's point of view it is 'innovation'. Many companies are asking their employees to do more with less. They need to break into new markets and they're asking them to be very innovative. Michael Jones has a different view as a startup at a unique juncture where they have a new product, they have acceptance and a down market. Without capital it's difficult to fund the ramp up [probably will happen next year]. "It is difficult to innovate because they're developing at a slower rate than if we had investment." So for an overview of the un-conference. Larry says, "It's a complete meritocracy - it's driven by the people, for the people and ultimately what you get out of it is what you put into it." This particular un-conference is centered around product management, product marketing and innovation type themes. Registration begins at 8:00am, a keynote speaker at 9:00am and three sessions in the morning and two sessions in the afternoon. It's completely free and lunch is provided. Michael points out that this [un]conference is free money wise - but it's not free on your time - you are supposed to come, present, learn, network - but there's no entrance fee...listen for more...
Related Links:
Rocky Mountain Product Camp ||
Proclivis Product Development ||
Communication Technologies Channel ||
Blog ||
Keywords: Larry McKeogh, Mike Jones, Rocky Mountain, Product Camp, Business Leaders,
Conference, Un-Conference, Innovation, Meritocracy, bytes=7220143 Listen to: Larry McKeough & Mike Jones, Product Camp
Achieving Your Personal and Professional Goals 933_ 11/29/10- Don't Let Another Year Go By - The Ultimate Win is Yours - Larry Nelson has taught this material in seminars in over a dozen countries, from China to Canada, from Norway to Australia, from Germany to Japan as well as throughout the USA. He shares the results of his international research about the Characteristics of an Achiever and then goes on to help you lay out your "personalized blueprint" to personal and professional success. Larry is an internationally published author, has been a consultant to many Fortune 1000 companies and is best known for his train-the-trainer programs. ...listen now a complete step-by-step program including a downloadable manual and resource guide...this is an in-depth strategic planning and goal setting system for achievers...Read More about how to Supercharge Your Business... The links below are valuable and extremely helpful to setting your course for the next year! And they're free. Related Links: Ultimate Win Resources || Training Trends || 3-Filters Technology™ || Podcasting Directory || Your Goal || Keywords: Ultimate Win, Your Goal, Training Trends, 3-Filters TechnologyTM, Setting
Goals, Larry Nelson; 11/29/10 Chnl: Entrepreneurs
Get your copy of Larry Nelson's popular book...
Change Is Not an Event,
It Is an Ongoing Process
as it is with Chaos
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They have millions of listings in our category. We are ranked in the top ten. The same is true for the category “Entrepreneurs Internet Talk Radio” show
Coming EVENTS w3w3® Media Network Covers the Best 
to have a discussion with Leonard Nimoy of Star Trek fame. But Nimoy is so much more than that. They decided to talk about other topics that help us learn more about him and what has shaped his character over the past 79 years as well as understanding his hot buttons. We started out by reflecting on some poetry Leonard read as 'whale song' was heard in the background...that was decades ago but it opened up insights to his current interests and concerns. When asked, Is there something businesses can do to motivate children?" His reply was an ouch. "I'm not a sociologist, I'm not a businessman, I can't speak intelligently about that. I'll tell you what I am concerned about; I'm concerned about how much television kids watch that is not uplifting, or educational or inspiring in any way. It's all about celebrity, and if you're celebrity, come and tell us about your celebrity. What have you accomplished? I'm a celebrity - I'm famous for having a lot of children, so I want a TV show - It's crazy. What we have descended to in our education, it's crazy! It's really sad, I could go on about that, I'm not going to." He had a great deal to say about advice he would give to someone following his career path. "The biggest fantasy, myth about my work, about being an actor is people who think a look will get you somewhere, be at the right place and time, that kind of thing - luck plays a big role, but I never believed that, not even as a teenager...Education, it's all about education. Learn, learn, learn and devote yourself to a profession. Be professional about it." Larry asked, "Do you feel the U.S. is losing its position in terms of space?" Leonard replied, "Yes, I don't know to what degree this is true. I don't want to be an alarmist about this, but I do think we've got some work to do." We did end with a Vulcan salute. Listen for much, much more...
(the Same is true with Chaos)
933_ 11/29/10- Don't Let Another Year Go By - The Ultimate Win is Yours - Larry Nelson has taught this material in seminars in over a dozen countries, from China to Canada, from Norway to Australia, from Germany to Japan as well as throughout the USA. He shares the results of his international research about the Characteristics of an Achiever and then goes on to help you lay out your "personalized blueprint" to personal and professional success. Larry is an internationally published author, has been a consultant to many Fortune 1000 companies and is best known for his train-the-trainer programs. ...listen now a complete step-by-step program including a downloadable manual and resource guide...this is an in-depth strategic planning and goal setting system for achievers..
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