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When writing be Clear, Concise and Compelling
1160_ 2/13/12 -
With the ubiquitous blog and posts on Facebook etc. Larry wondered about our writing skills. After all, we're sending and receiving important messages. We contacted Kirsten Nelson, founder of C3 Writing. Larry loves her tag line, Clear, Concise and Compelling. First thing he wanted to know was what were the most common mistakes made when people are trying to write their blogs, brochures, websites and whatever. What are the biggest mistakes? Kirsten said, the biggest and most common mistakes we make when we set out to write something regardless of what it is, internally we know what we want, we know that we want it to look good and we want it to say something. But we really need to dig deeper and ask ourselves some questions. When I sit down with people I ask them to look at, what is it that you want your writing to do? You're writing because there is an end-goal in mind, something you want to cause or affect, and you're using the power of your voice in a written format to reach that goal. If I'm not intentionally specific, if my client isn't intentionally specific about what they want to create, chances are the writing is not going to carry that impact. Equally important to that is who is going to be reading this writing. Who is your audience? We have to be really specific, I don't just mean 'my customers' - Who are your customers? What group or groups of people are we talking about? the reason this is so important is, we have a message we want to get out, how is that message going to be received? What's going to touch on the information my customer needs? What are the emotions that are important to them, the things they like to hear. Again, if you don't do that you're not going to reach the reader emotionally and you're not going to reach your goal. Kirsten also addresses; Being Specific, Knowing Your Intended Audience, Researching Your Industry, Planning Your Presentation, and of course, Being Clear, Concise and Compelling. Whether you are developing a new website, writing a proposal, creating a new ad or brochure, you'll want to listen this interview...
Related Links:
Clear, Concise, Compelling ||
Startup Colorado Public Launch ||
Blog ||
In the News Channel ||
Keywords: Kirsten Nelson, C3 Writing, Clear, Concise, Compelling, Blogs, Brochures,
Websites, Written Format, Your Intended Audience, Your Industry, Your Presentation - bytes=6123000 LISTEN TO: Kirsten Nelson, Founder, C3 Writing
The greatest challenge, close those deals, and it looks good
1162_ 2/13/12 -
We are here at ACG Denver that's the Association for Corporate Growth and this month we're talking with Mike Gordon of Gordon Composites / Polystrand. Think economic recovery and you will understand that this audience is happy and excited to hear Mike today. Continuing in his father's entrepreneurial path, Mike, a second generation owner, is opening a new plant right here in Denver and his son will be running that plant. But wait until you hear, they are expanding a brand new thermo plastic composite business to a plant they're building in Centennial. One hundred and twenty-five thousand square feet with all new technology is coming to Denver. It is what they call a 'zero waste' plant. There is no waste - any production waste can be recycled and put into other products. Mike's son will be the vice president of operations at the new plant in Denver; he went to CU and also CSU - two degrees - so he's ready for his next assignment here. Currently he is running this part of the business in Montrose and will be expanding to his own plant here. Larry asked Mike what he thought the greatest challenges were for this year. Keeping his eye on the ball, Mike said, "The big challenge for us in this business is getting that plant going. It's a large expansion for our business, it's actually doubling the size of our business (square footage). We have a great demand for our new product. I think the greatest challenge is to close those deals and make sure that demand is there so we can meet our commitments that were made to build this plant. It looks very promising. We're opening that plant and it should be operating by August 1, 2012.
Related Links:
Polystrand.com ||
Reinforced Plastics ||
ACG Denver ||
M&A Channel ||
Rocky Mountain Corporate Growth Conference ||
Keywords: Mike Gordon, Polystrand, Gordon Composites, Thermo Plastic Composite, Zero
Waste Plant, ACG Rocky Mountain Capital Growth Conference - bytes=2812345
LISTEN TO: Mike Gordon, Gordon Composites/Polystrand
Solving problems often require a multiple disciplinary approach
1158_ 2/6/12 -
Larry is up at the University of Colorado, in the Wolf Law building, to meet with long time favorites Phil Weiser (Dean of the Law School) and the enigmatic Dale Hatfield. We're talking about some acknowledgement coming up for Mr. Hatfield. It's all about the spirit of giving. That philosophy is what Phil Weiser associates with Dale Hatfield. And, one he feels he has learned a lot about from Dale who is, as Phil tells us, incredibly generous. Being such a humble man, it took cunning and skill to bring Dale here to share with us what motivates him and how he operates. To begin with Dale says, "It makes me feel good... when you're helping people - especially when there are challenges and people are dealing with difficult policy issues." The second thing Phil associates with Dale, after his spirit of generosity and giving is inter disciplinary analysis. Earlier Larry jokingly referred to Dale as a lawyer, and Phil points out, Dale knows more about telecom than the lawyers he work with... "Your career as an engineer and telecom technologist have added a lot to the world of telecommunication policy and business. When did you get this appreciation for inter disciplinary problem solving and what would you share with people about why that matters so much." (If you know Dr. Weiser, you recognize how he pulls information to help teach the rest of us, from the wise and experienced souls he regularly brings to his students and community, people like Dale Hatfield.) Dale said, "I began to learn fairly early in life that solving problems often required a multiple disciplinary approach. Decisions are just better when you have people from different backgrounds contributing to it. Especially in today's world where so many issues are not just technical but they have privacy implications, all these other things, economic implications for our economy..." Phil pointed out, "We are now receiving a very generous gift from Dale - the Hatfield Professorship, to someone who will teach, in the spirit that you embody of public service. This is going to be another legacy of what Dale has helped us build here at the University of Colorado. We also have a Hatfield Scholars and Research program that helps students do stints in public service as an intern. That is a program that Dale has shaped and just underscores his spirit of generosity. In the process of making this very generous gift Dale has alluded to what his next gift is going to be in supporting international education and engagement." There's more...
Related Links:
About Silicon Flatirons ||
Dale Hatfield Profile ||
Phil Weiser Profile ||
Communication Technology Channel ||
Digital Broadband Migration conference ||
Mini-roast while Passing the Baton ||
In the News Channel ||
Keywords: Dale Hatfield, Phillip Weiser, Silicon Flatirons, Executive Director,
Interdisciplinary, Law School, Internet's Ecosystem, Passing the Baton, Multiple Disciplinary Approach - bytes=7460888 LISTEN TO: Phil Weiser & Dale Hatfield, Silicon Flatirons Center, Law School, University of Colorado
Women and Leadership: How the Soft Stuff Can Lead to Hard Results
1160/RR_ 2/6/12 -
ACG Denver 2012 Rocky Mountain Corporate Growth Conference is right around the corner - March 13 and 14th. Keynote Speaker - Carly Fiorina.
Her unparalleled record of hard work and success includes more than two decades at AT&T and Lucent Technologies, where she led the largest-of-its-time IPO of Lucent and became President of its largest business. In 1998, she was first named as Fortune magazine's most powerful female American executive and continued to top this list throughout her tenure at HP. Carly has led profound change and transition within her companies, and she will share her insights on how she was able to lead organizations that could capitalize on opportunities and always stay adaptable.
This conference offers an opportunity to learn from some of our cultures great leaders. It certainly is exciting so at w3w3.com, we looked to past ACG Conferences and decided to share our experience of 2008 with the conference and speaker Colleen Abdoulah. Titled BUILD, BUY or SELL... The ACG Corporate Growth Conference exhibited a culture of innovation from the start... I loved the registration process; In a private room, spacey, organized, friendly and efficient! From there we ran the gauntlet of booths and industry leaders to a fine sit-down breakfast and the first morning keynote Colleen Abdoulah - WOW - blew our socks off! Energetic - enthusiastic - fun and funny, she approached her presentation with zeal and enthusiasm. Colleen asked, “What is leadership? It is bringing out the best in ourselves and others. Don’t tolerate bad behaviors from anyone, male or female.” The day continued with excellent panels, sparking creative, innovative, enthusiasm and a desire to get back into the action – glad the conference was interactive. Tidbit: How to determine the value of your business to others: Colleen says, 1) Consistent Improvement of Cash Flows; 2) Your Growth Story; 3) Capable Management Team; and 4) Solid performance history.
Related Links:
2012 Rocky Mountain Corporate Growth Conference ||
WOW Home Page ||
ACG Denver ||
M&A ACG Channel ||
Keywords: ACG Rocky Mountain Capital Growth Conference, Carly Fiorina, WOW, Colleen Abdoulah - bytes=25719016
LISTEN to Colleen Abdoulah, CEO/Chairman, WOW
Creator of open source mobile testing programs
1159_ 2/13/12 -
You'll likely recognize this next Colorado Companies to Watch 2011-12 winner as we featured them on w3w3.com about six months ago. We're here again, with Stu Stern, CEO of Gorilla Logic and the creator of a couple of open source mobile testing programs. Stu tells us Gorilla Logic has two lines of business, the primary line of business is enterprise app development for web and mobile for large and small companies around the U.S. and our other line of business is around testing tools. They make some of the most widely used testing tools for mobile testing for android and IOS. They are open source, completely free and very, very popular. When Larry interviewed Stu six months ago, they'd just gone through a bunch of expansion, new development, upgrading and so much else. Surprise, surprise, there's more... They've just moved to Boulder, down on Pearl Street, Stu said, "which is something of a hotbed of local technology companies. It's nice to have lots of company, a thriving community, lots of collaboration among the various firms down here." With the space, they've built out quite an attractive design studio where customers can come in and work with Stu and his team to design web mobile applications. Additionally they've opened an office in New York City as well as an office in Bangalore, India where they're doing general enterprise application development and that is their testing center where they provide testing services for Gorilla Logic customers. (Debra Langer gave us a heads up.) They expanded their service offering QaaS, that is Quality as a Service, so in addition to the tools themselves, Gorilla Logic is now offering to use the tools on behalf of their customers, to automate testing of their systems, their mobile applications. And down in India they have telephone engineers that develop the tests and then run the tests on a continuous QA Cloud. So they're not only developing the tests but will run and manage that suite of tests on an ongoing basis - so it's a turnkey quality assurance for mobile testing. The w3w3 listener's may remember the FoneMoney App - Stu tells us they're just releasing FoneMonkey6 which is being renamed MonkeyTalk... they're setting the stage for testing more than just phones, and it is a major evolution of the product...there's much more, listen now...
Related Links:
Gorilla Logic ||
FlexMonkey ||
FoneMonkey ||
CO Companies to Watch Channel ||
CO Companies to Watch Home ||
Keywords: Stu Stern, Gorilla Logic, FlexMonkey, FoneMonkey, Open Source, Rich Internet
Applications, Source Code, Edward Lowe Foundation, Colorado Companies to Watch, Quality as a Service, Cloud - bytes=5023768 LISTEN TO: Stu Stern, CEO, Gorilla Logic
A different way of looking at opportunities in business
1161_ 2/13/12 -
We're looking at and talking about the Deming Center's unique approach. Immediately Paul Jerde hits us with a disclaimer... "You know, you're talking to somebody who thinks entrepreneurship is the answer to almost every question. It's fun to try it sometimes, how are we going to solve the challenges of poverty and economic development around the world? How are we going to address healthcare around the world? Entrepreneurs are going to do that and I could go on and on. But I find that people tend to narrowly define what entrepreneurship is and I've talked to you about the value of education in the context of higher education not only for business students but for engineers, technologists, for arts and humanities... but bottom line of all of this, realistically most of our students are going to need to get jobs in companies to get experience. So it's in our best interests, and best interest across the campus for companies to have a reason to be connected with what the university is doing. So we've done this around building industry sectors. And what we believe we do by teaching entrepreneurship to our students - they come out having graduated with an interest in finance or in marketing, operations, systems integration, whatever the skill set is, we add something which is an integrated way of looking at the way all the parts of the business work together. We think it's a differentiator for students, they’re willing to; when they go out, learn the lexicon of other areas of specialization even though they'll get a job in marketing or finance. So entrepreneurship is not just about starting companies, it's a set of tools. By doing that we find that companies are more interested in becoming engaged and connected through the things that we're doing in the school of business but broadly across campus. Because by developing relationships, they develop a reputation within the university. You know students don't read the websites of companies; they socially connect on which companies are great companies to go to work for. And this allows the companies to learn earlier, connect earlier with the best and brightest talent that we have, build relationships, and test them in internships, mentorships and other relationships. I like to say, we like to connect with companies that are entrepreneurial. That doesn't just mean they're startups, that have a strong local, regional presence but a national or international reach. Those are our target companies that are so good for us because it opens up a rich field of opportunities for students ...listen for more...
Related Links:
Deming Center for Entrepreneurship ||
CU Technology Transfer Office ||
CU TTO Channel ||
TTO Blog || Award Photos ||
Keywords: Paul Jerde, Deming Center for Entrepreneurship, Leeds School of Business,
Robert H. & Beverly A. Deming, Entrepreneurs, Teams, Developing Relationships, Companies - bytes=6069083 LISTEN TO: Paul Jerde, Executive Director, Deming Center for Entrepreneurship
Making sure the ecosystem is growing
1157_ 2/6/12 -
For the many years that Larry Nelson aka, w3w3.com has been talking and working together, Jim Franklin says the ecosystem for Boulder/Denver has been awesome for startups, and continues to be. It's from that ecosystem that companies like SendGrid come from. And, they are very involved in that ecosystem and making sure that it's growing. There are a number of great things happening, in particular with the Founder Institute, which Jim has been a part of for the past three years. They'll be hosting another class this spring starting March 19th, applications are open for that. Also, TechStars is now a 24/7 operation, TechStars Cloud in San Antonio, and Boulder TechStar for a Day coming up in the first week of March, and we'll have other events as well. If you're interested in TechStars Boulder, there are a lot of ways to get involved with a mentor. SendGrid came out of the '09 Class of Boulder TechStars. There are tremendous happenings with the Silicon Flatirons group out of the CU Law School. SFC puts on a variety of events that help entrepreneurs and they're also supporting the Startup America / Startup Colorado Initiative that SendGrid and others are working on to host interns over the summer. We'll have a drawing for interns. They will have meaningful experiences shadowing executives and founders in leading tech companies like Simple Energy and Tendril and Team Staff here in the Front Range, like TechStars, with events in the evenings. It will be an awesome experience for them and we hope to host a couple of those interns here at SendGrid. Silicon Flatirons also puts on the Entrepreneurs Series [Jim is the featured entrepreneur on March 5th]...there's much more, listen now...
Related Links:
SendGrid ||
TechStars ||
Foundry Group ||
Startup Colorado ||
Boulder Beta ||
Founder Institute ||
500 Startups ||
Highway 12 Ventures ||
SoftTech VC ||
Angel Capital Summit ||
Venture Capital in the Rockies ||
Open Angel Forum Boulder ||
SF Entrepreneurs Unplugged ||
Entrepreneurs Channel ||
Keywords: Jim Franklin, SendGrid, Founder Institute, TechStars, Startups, Colorado, Startup
Colorado, Foundry Group, TechStars, Boulder Beta, Founder Institute, Open Angel Forum Boulder, Entrepreneurs Unplugged, Boulder Beta, Venture
Capital in the Rockies, Ecosystem, Boulder, Denver - bytes=5520303 LISTEN TO: Jim Franklin, SendGrid
From a $10,000 investment to millions in business
1159_ 2/6/12 -
It's been a couple of years since interviewing the CEO and co founder of Gold Systems, Terry Gold. They're celebrating their 21st year in business - Terry said, “We had no idea when we started this company that we would go 20 years. Plus, and we're still going, even better!" In fact, they've launched some new things and that's what we want Terry to tell us about. Two years ago Terry was working on a new product, Vonetix 7 Voice, a product that they licensed and sold to Avaya and Cisco. Gold Systems uses Vonetix 7 Voice to create enterprise class interactive voice response (IVR) and speech recognition applications and incorporate them with an organization's unified communications (UC) environment. Vonetix 7 UC includes a development environment to create Communication-Enabled Business Process (CEBP) applications that add value to an enterprise's UC tools and infrastructure. But this is a brand new product and it's targeted at Microsoft, a partner that we've been working with for seven-eight years now. We realized there was a piece missing in their product line that we could fill with our product. Not only are we a partner, but now they are a customer of ours as well. So if you call 1-800 Microsoft or Xbox, the Gold System software is underneath all of that. "In fact", Terry says, "they tell us that we handle about 95% of all the inbound calls to Microsoft in the U.S. and about 50% worldwide. Now as a result of working with Microsoft Gold Systems are also able to work with some smaller organizations. "We started out working with the big phone companies. These were pieces of hardware that enterprises would buy and they'd spend millions of dollars on their phone systems. That's changing radically... In the beginning Terry and Jim Fudge, co-founders and good friends, had $10,000 between them, and they bootstrapped for the first nine or ten years. Brad Feld invested in Gold Systems during the dot com boom. Terry says he wants to go on record, "I think Brad probably holds the world record for most patience. Now here we are in another upswing." Larry asked what Terry saw for Gold Systems in the coming year. The prognosis is good - after a tough year. "Last year started out not so good, in fact pretty badly. The year before.." .listen for more...
Related Links:
Gold Systems ||
Vonetix 7 Voice ||
Microsoft ||
Feld Thoughts ||
Communication Technology Channel ||
Keywords: Terry Gold, Gold Systems, Vonetix 7 Voice, Microsoft, Xbox, Skype,
Communication-Enabled Business Process, CEBP, Brad Feld, Phone Companies - bytes=5435039 LISTEN TO: Terry Gold, CEO/CoFounder, Gold Systems
Achieving Your Personal and Professional Goals
933_
Don't Let Another Year Go By - The Ultimate Win is Yours
- Larry Nelson has taught this material in seminars in over a dozen countries, from China to Canada, from Norway to Australia, from Germany to Japan as well as throughout the USA. He shares the results of his international research about the Characteristics of an Achiever and then goes on to help you lay out your "personalized blueprint" to personal and professional success. Larry is an internationally published author, has been a consultant to many Fortune 1000 companies and is best known for his train-the-trainer programs. ...listen now a complete step-by-step program including a downloadable manual and resource guide...this is an in-depth strategic planning and goal setting system for achievers...Read More about how to Supercharge Your Business... The links below are valuable and extremely helpful to setting your course for the next year! And they're free.
Related Links: Ultimate Win Resources || Training Trends || 3-Filters Technology™ || Podcasting Directory || Your Goal || Keywords: Ultimate Win, Your Goal, Training Trends, 3-Filters TechnologyTM, Setting
Goals, Larry Nelson; 11/29/10 Chnl: Entrepreneurs
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